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Software & micro-software

Developed by BN

The tools we build so the work we ship starts right.

Business Nebula builds its own software: the theme framework and site build our client WordPress projects start from, and an animated icon library now in pre-launch, with free sets you can use today.

The line-up

What we’ve built

Status: In-house · v1.0.0

WordPress theme framework

Project Mairan

The GSAP-powered Elementor child theme and design-token framework behind Business Nebula client projects.

Business Nebula’s own theme framework for client WordPress builds. Enquire to have your site built on it.

Status: In-house · rolling out

WordPress site build & deployment

Project Orion

The standardised, git-managed WordPress build every new Business Nebula client site is spun up from.

Business Nebula’s internal template for client WordPress builds. Enquire to have your site built on it.

Status: Pre-launch · free sets at pulsaricons.com

Animated SVG icon library

Pulsaricons

Over 24,000 animated marks in families of fifteen, each family with everyday tranches beside it.

Free sets to start, with a credit line. Plans and the licence are on pulsaricons.com.

Why we build our own tools

Standards written as code, not as notes

Each product exists to make a standard enforceable rather than remembered.

From Mairan

Start consistent, stay maintainable

Mairan gives every project the same utility framework, tokens and animation layer, so projects start consistent and stay maintainable.

From Orion

Fix once, reach every site

Theme fixes land upstream in Mairan and reach each client site through a git subtree pull, instead of being patched site by site.

From Orion

Fail loud, never silently

Orion hides in-progress sites behind a password prompt rather than a noindex that could silently deindex a launch, and its maintenance splash cannot be left on unnoticed.

From Mairan · Pulsaricons

Motion that respects people

Mairan’s animations stand down for reduced motion, and no Pulsaricons mark can merge without a reduced-motion resting state.

Work with us

Want a site built on these foundations?

Mairan and Orion are what Business Nebula builds client WordPress sites on. Tell us about your project.