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Google Ads Management.

GA Managed for Leads, Not Click Volume.

Google Ads management for service businesses: account structure, keyword strategy and verified conversion tracking, optimised for qualified enquiries. Our fee is never a percentage of your ad spend.

  • Full-funnel view
  • Channel mix design
  • Attribution-ready setup
  • Clear performance reports

Manifesto

As you enter the Business Nebula, invisible forces are aligning. Here, strategy shapes design, imagination grounds form, and logic defines the framework beneath it all. Every decision is deliberate, every connection engineered for clarity and intent. Here, we build with precision and purpose: systems designed to lead their markets and open new ones. Here, stars are forged.

Brands We’ve Delivered For

JKA & Co logo
Axiom Realty logo
DISP Consulting Co logo
Prestige Home Building logo
AMC Change Factor logo
Dynari Productions logo
Fredi Construction logo
GT Autosound logo
Leading Services Group logo
Opal Capital logo
TAK Homes logo
TelcoCentric logo
Rose Park Psychology logo
IntegPro logo
buildwise Pro logo
medtech Pro logo
Infosec Pro logo

How We Deliver

Ready for Scale From Day One.

Discovery & Channel Strategy

Understand current performance, constraints, and opportunities.

We review existing data, campaigns, and commercial targets to understand what is and is not working. From there we define the role of each channel in your acquisition mix.

Campaign Design & Build

Design structures that can be measured and iterated.

Campaigns, ad groups, audiences, and creative are designed as part of a coherent structure. Tracking and naming conventions are set so results can be compared and learned from.

Optimisation & Reporting

Refine based on evidence, not hunches.

We monitor results, run deliberate tests, and adjust budgets or creative based on what the data shows. Reporting is kept focused on insights your team can act on.

Campaign Strategy & Account Structure

Built for Intent, Not Just Impressions.

We build Google Ads accounts with the strategic rigour they deserve, precise keyword mapping, negative keyword architecture, audience layering, and campaign structures designed to isolate performance signals. Every campaign is built to answer one question: which spend is generating qualified leads?

Search advertising account structure with intent clusters and lead quality signals

Ad Creative & Landing Page Alignment

The Click Is Only the Beginning.

We align ad messaging to landing page positioning and conversion intent, ensuring the expectation a prospect forms from your ad is confirmed and extended on the page. This reduces bounce, improves Quality Score, and lowers your cost per acquisition over time.

Ad creative and landing page alignment pathway for Google Ads campaigns

Ongoing Optimisation & Reporting

Data That Drives Decisions.

Campaigns are monitored, adjusted, and reported on monthly. Bid strategy, match type distribution, device performance, and time-of-day scheduling are all reviewed against lead quality data, not just click metrics. You see what is working, what changed, and why.

Google Ads optimisation controls with lead quality and reporting signals

Related work

Projects that included Digital Marketing: the brief, what we built and what changed.
All case studies
  • Real Estate

    Axiom Realty

    Scaling a Boutique Real Estate Agency Through Integrated Digital Growth Systems.

    Portfolio
    110% ↑
    Pipeline
    $3.8m+
    ROAS
    positive
  • Defence · GRC

    DISP Consulting Co

    Building a National Defence Compliance Consultancy From Strategy to Scale.

    Revenue
    $560k+
    Reach
    national
    Pipeline
    expanded
  • Legal Services

    JKA & Co

    Modernising a Conveyancing Firm’s Brand, Website and Acquisition Stack.

    ROAS
    positive
    CPC
    reduced
    Leads
    improved

How we work

How We Work.

A short call, a written proposal, then the work. You know the scope, timing and cost before anything starts.
  1. A 20-minute consult

    A complimentary call to talk through the goal and check we are the right fit. We reply to every enquiry within one business day.

  2. A written proposal

    Deliverables, timeframes and pricing in writing. Changes to scope are agreed in writing too, before any extra work.

  3. Delivery in milestones

    You review each deliverable as it lands. Timelines depend on content, access and approvals, so we agree them up front.

  4. Handover

    On full payment, the final deliverables named in the proposal are yours. Ongoing support is available if you want it.

Services website
Typically 4–8 weeks, kickoff to launch
Retainers
Month to month after a 3-month minimum; 14 days’ notice
Payment
Fees as quoted, ex GST, due 7 days from invoice
Ownership
Final deliverables transfer to you on full payment

Ready When You Are

Tell Us the Goal. We’ll Scope the Rest.

You don’t need a brief. Bring the business goal and what’s getting in the way, and we’ll come back with a fixed-scope quote before any work starts.

Book a 20-minute consult
  • Complimentary 20-minute consult
  • Reply within one business day
  • Quote & clarity in 48 hours

Questions About Google Ads Management

Questions, Answered.

How do I know if Google Ads is right for my business?

If your target audience is actively searching for what you offer, Google Ads gives you direct access to that intent. It works best when your offer is specific, your landing page is built for conversion, and you have clarity on what a lead or sale is worth. If those conditions are not in place, we will tell you and help you get there first.

How does Google Ads account structure affect campaign performance?

Account structure directly determines how effectively the algorithm allocates budget, how well ad copy matches search intent, and how cleanly your performance data segments for analysis. Poor structure, including mixed match types, conflated audiences, or dissimilar services grouped in single campaigns, obscures performance signals and drives up cost-per-acquisition. We build campaigns with deliberate architecture: tightly themed ad groups, structured match type strategies, and clear conversion tracking from day one.

What conversion tracking setup do you implement?

We implement server-side conversion tracking via Google Tag Manager where applicable, configure goal values, and verify attribution models are consistent with your sales cycle. We do not launch campaigns without verified conversion tracking in place.

How does Google Ads management pricing work?

A functional paid search campaign typically starts from $1,500 per month in ad spend, with management fees on top. Management fees are structured based on account complexity and ad spend levels. We do not take a percentage of media spend. Our fee covers strategy and execution, not a clip of your budget. We will walk you through our model transparently during a discovery call.

See published starting prices for every service line.

How long before I see results from Google Ads?

Initial data accumulates within the first two to four weeks, giving you enough to read performance patterns. Meaningful optimisation typically happens across the first 60 to 90 days as the algorithm stabilises. We set realistic expectations upfront, not inflated promises.

Where This Fits in Your Marketing

Google Ads Within the Broader Acquisition Mix.

Google Ads operates at the bottom of the demand funnel, capturing intent that already exists rather than creating it. This makes it a high-efficiency channel for services businesses with a specific, searchable offer, but results are capped by search volume and competitive intensity in the target market. For businesses where demand generation is also a priority, Meta Ads and LinkedIn Ads operate higher in the funnel and can expand the pool of prospects who eventually convert through search.

Landing page quality is the most frequently overlooked variable in paid search performance. Landing Page Design and Custom Landing Page Campaigns directly affect the conversion rate of traffic Google Ads delivers, and therefore the effective cost-per-lead. For businesses investing materially in paid search, the site also needs to perform technically. Website Hosting and Speed Optimisation affects Quality Score and cost-per-click, meaning infrastructure investment pays back through lower acquisition costs.

  • Business Nebula team and leadership profile representing strategic digital consultancy

Platforms We Work With

The Tools Behind the Work.

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